CDC Media Advisory-CDC launches powerful new ads in “Tips From Former Smokers” campaign

Media Advisory

For Immediate Release                                                                      

Tuesday, March 24, 2015                                                                                          

Contact: CDC Media Relations

(404) 639-3286 

CDC launches powerful new ads in “Tips From Former Smokers” campaign 

WHAT:          CDC will host a media briefing to reveal its next installment of the successfulTips From Former Smokers campaign, featuring former smokers who suffer from smoking-related illnesses, including vision loss and colorectal cancer. Ads also highlight the benefits of quitting for loved ones and the importance of quitting cigarettes completely, not just cutting down. The Tips national tobacco education campaign first launched in March 2012 and has since helped prompt millions of smokers to try to quit.

WHO:             CDC Director Tom Frieden, M.D., M.P.H.

Tim McAfee, M.D., M.P.H., senior medical officer, CDC’s Office on Smoking and Health

Tips From Former Smokers campaign ad participants

WHEN:          Thursday, March 26, 2015, at 12:35 p.m. (ET)

                        Content embargoed until 12:01 a.m. ET, March 26, 2015 

WHERE:       Centers for Disease Control and Prevention

Tom Harkin Global Communications Center (Building 19), Press Room

1600 Clifton Road NE

Atlanta, GA 30329

Reporters who wish to attend the media briefing in person should RSVP no later than 9:00 a.m. (ET), Thursday, March 26.  Please contact CDC’s press office at media@cdc.gov or 404-639-3286 to RSVP.  Reporters who RSVP will be guaranteed access. 

For directions to CDC, please visit http://www.cdc.gov/museum/visitor.htm 

SATELLITE

FEED:

Date: Thursday, March 26, 2015

Time: 11:45-2:15 EST (10:45-1:15 PM) CT:

Video Format: 720p

Satellite: (KU-Band digital) Galaxy 17: Trans: 13: slot A

Bandwidth: 9 MHz

DL Freq: 11946.5 Horizontal

FEC: 3/4

SR: 6.1113

DR: 8.448

PID: 2.56

Satellite feed service is provided by CDC and free for media use. For satellite feed questions, please contact EDMI at 678-421-6604.

LIVE WEBCAST

Windows Media Connection: http://wm.onlinevideoservice.com/CDC1 

Flash Connection: http://www.onlinevideoservice.com/clients/CDC/?mount=CDC3 

For technical support on the webcast, please call 404-639-3737.

DIAL IN:

Media: 888-795-0855
Non-Media: 800-593-7122
INTERNATIONAL: 415-228-4952
PASSCODE: CDC Media

Important Instructions
Please dial in 10 to 15 minutes before the start of the press conference. If you would like to ask a question during the call, press *1 on your touchtone phone. Press *2 to withdraw your question. You may queue up at any time. You will hear a tone to indicate your question is pending.

TRANSCRIPT:
A transcript of this media availability will be available following the briefing at CDC’s web site:www.cdc.gov/media.

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U.S. Department of Health and Human Services 

CDC works 24/7 saving lives, protecting people from health threats, and saving money to have a more secure nation.  Whether these threats are chronic or acute, manmade or natural, human error or deliberate attack, global or domestic, CDC is the U.S. health protection agency.